Pet Pros is one of the largest independent pet supply retailers in the Pacific Northwest. In 1986 they started with one store and now have twenty-four throughout Washington and Oregon, with more to open this year!
Situation:
With so many new stores opening in the last few years, Pet Pros wanted to make sure each location was easily discovered when potential customers were searching for pet stores in their city. Their main site needed some major updates as Google was having a hard time discovering it. They also wanted to promote some new store openings in 2015 through Google AdWords campaigns. N2Q took inventory of all their store locations and mapped out a plan to make sure each one was well linked and optimized for popular search queries related to pet stores and the city names. N2Q updated old citations and outdated directories as well as built new landing pages for each location to give Google relevant and accurate content for the store locations.
Solution:
N2Q took inventory of all the Pet Pros store locations and mapped out a plan to make sure each one was well linked and optimized for popular search queries related to pet stores and the city names. N2Q updated old citations and outdated directories as well as built new landing pages for each location, to give Google relevant and accurate content for the store locations.
In our PPC campaigns, we drove almost 9,000 people to their custom landing page for less than $1 per visitor. We also ran targeted Facebook ads to people within a specific zip code radius of the new store openings. These ads resulted in almost 9,000 additional visitors sent to their landing page for less than $0.50 per visitor.
Traffic Growth:
A 1,700+% improvement in top organic keyword ranking in one year: From 1.6k organic unpaid traffic sessions (41 keywords in top 100) to 6k organic unpaid traffic sessions (756 keywords in top 100) in one year.
