Marketing Improvisation: Advertisers & the Super Bowl Blackout

12 years ago

How can you possibly be prepared for the lights to go out at the Super Bowl? Oreo did just that.…

Beyond Branding: A Look at Red Bull Stratos & The Jump

13 years ago

A look at the marketing and branding strategy behind Red Bull Stratos. The mission to the edge of space with…

Developing an Audience

13 years ago

It seems with each passing day, every company wants to have their own social media presence. Every company wants to…

Social Media In Other Industries

13 years ago

Many corporate giants do not have a history of being agile in changing environments, adapting to new technology, or lets…

Postmodernity in Marketing

13 years ago

Marketing IS business. Everyone has an opinion about marketing, about what is the greatest ROI, what is the best new…

A Picture Is Worth a Thousand __________?

13 years ago

As humans, our visual sense is one of the strongest. We process everything about the world, through our eyes. Visual…

Know Your Audience – Know Your Channel: McDonalds Stories

13 years ago

McDonalds Social Media: McDStories In January, McDonalds launched a creative campaign to get organic Twitter interaction from happy customers by…

Organic and Free Range: Why YOU Need to Care About Social Media!

13 years ago

Organic. Free Range. Buzz words? Sure. But do they matter to social media? More than you know! WHY DOES THIS…

Instagram, Facebook, and Camera Oh My!

13 years ago

Why did Facebook buy Instagram if they were already working on their own Camera app? No to the Quo takes…

How Social Media Has Changed the Olympics

13 years ago

How has social media impacted the 2012 London Olympics? No to the Quo shares key stats on what Twitter has…