While Facebook continuous to be the most mentioned social network, Twitter also had great exposure with 58 percent of Super Bowl 2014 ads having hashtags. The Super Bowl ads already generated 130 million views and more than 1 million social media activities like shares and retweets.
Source: USA Today ad meter
The following are the top ads with the highest social media activity on Facebook, Twitter, Instagram, and YouTube according to ListenFirst’s Super Bowl Digital Index:
Source: deadline.com
Source: Unruly’s Top Ten Most Shared 2014 Super Bowl Ads
More than 50 percent of Super Bowl 2014 ads included a social hashtag. These hashtags spread on social media platforms like Facebook , Twitter, and Instagram.
Online views and social media interactions:
Budweiser Puppy love- 1.3 million social actions talking about its ads.
Go Daddy- Online views: 2.4 million; Social interactions: 33,000
Sprint: Online views: 4,600; Social interactions: 200
WeatherTech: Online views: 12,000; Social interactions: 375
Jeep: Online views: 180,000; Social interactions: 2,500
Jack in the Box: Online views: 27,000; Social interactions: 1,600
Source: Crainsnewyork
Super Bowl Social Media Analysis:
According to CrowdTap, 93% of viewers will discuss the Super Bowl ads with peers, while 61 percent of them will share the ads on social media sites like Facebook and Twitter. About 37.6 percent of the viewers will watch the ads before the Super bowl game. Whereas, 67.4 percent of the viewers will also post about the ads they saw during the game on Twitter and Facebook.
Here’s the breakdown of social media activity on social networks during the Super bowl
Source: CrowdTap
The Super Bowl is a very exciting event not only for sports enthusiasts, but to advertisers as well. Surveys show that 78% of viewers enjoy the commercials more than the game itself. This is true, especially if they’re not betting on the winning team. Many ads were released before Sunday night. Marketers also created viral activity before the actual game. Any brand, small or big can make it viral. Going ‘viral’ means getting the most mentions, conversations, videos, emails, blogs, news articles, shares and tweets. Even small businesses can have an overnight success with an ad that goes viral.
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