SEO stands for Search Engine Optimization. Simply put, we work to increase your visibility in search results.
Think of each blog post or piece of content as a potential avenue for traffic to enter your site. Each piece of content – each new page page – has a different focus, with different keyword strength. This ensures that you’re gaining visibility for a variety of keywords and related search phrases.
Meta descriptions are what the users look at, when they’re pouring over search engine results to decide what site to check out. We optimize these, too, for that reason.
Meta titles are what Google looks at, to learn what is on your site. Each page has it’s own title, which is prominently displayed in search engine results, so it’s important that these are well-optimized for humans and machines. We spend a good amount of time on these so they accurately reflect what’s on your page, so Google knows what kind of traffic to send to you.