We like to think of branding as the foundation of a company. The branding process defines who you are and begins by focusing in on what products or services you provide and who your target audience is. The branding process discovers why you exist, what makes you different from your competitors, and what is your greatest asset. From that we then know how to communicate that strategically and visually.
If your product is the high-priced, high-quality option, then you would communicate to your audience much differently than if your product is the low-cost, high-value option. It’s important to understand exactly what your company stands for because you can’t be everything to everybody.
Strong brands are masters at communicating to their dream audience, more productive, better equipped to outperform their competitors, and attract stronger talent.
Each branding package is as unique as the company who needs it, so we quote each client separately based on your specific needs. When we work with a client on branding, we start off by helping establish a strong foundation for the company and guide our clients through ten key questions that answer the who, what, and why questions. This is a hands-on exercise we do with the key decision makers that will guide the company for years to come.
Once that foundation is laid, we can build out the walls and furnish the house. Practically, that includes deliverables, such as: