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What is ROI, and What Top Digital Marketing Metrics Should Be Your Focus?


More data is available to businesses than ever before that can be used to create a highly competitive marketing plan and gauge its effectiveness. Return on investment, or ROI, is…
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Digital Marketing




How To Use Digital Marketing To Enhance Brand Awareness


HereFrom simple symbols stamped on goods to cutting-edge digital marketing techniques, branding has come a long way. And with the digital age in full swing, the stakes have never been…
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Branding




7 Ways to Ramp Up Your Holiday Marketing Strategy


For most eCommerce businesses, the holidays are the busiest time of the year and account for a large portion of the year’s revenue. If you’re looking to amp up your…
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E-Commerce




The Ins and Outs of Google Core Updates: What They Mean for Your ECommerce Business


The digital marketing landscape is constantly evolving, and that’s thanks in part to Google’s Core Updates. Have you ever straightened out your search engine optimization only for your traffic to…
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E-Commerce




You Should Hire a Smaller Digital Marketing Agency


Hiring a marketing agency is a smart move for any business. Being the best at what you do doesn’t mean you’re going to be the best at everything – and…
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Digital Marketing




10 eCommerce Trends for 2022: What You Need to Know


When it comes to the internet, the best way to do business can change at the drop of a hat. Now more than ever,  it’s important to stay on top…
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E-Commerce




10 Article Writing Tips That Will Keep Your Readers Engaged


When it comes to creating content, we know that not all articles are created equal. There are some that keep readers engaged until the very last word, and others that…
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WordPress or Shopify: Which One to Choose For Your Business and Why


When it comes to running an online business, where and how you host your site matters. The platform you choose can have a huge impact on your success. You’ll see…
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E-Commerce




Is Organic Marketing Dead? 10 Tips on How to Increase Organic Traffic in 2022


The short answer is; of course not! Organic marketing is what will separate your business from the competition. Organic marketing strategies produce organic traffic that is directly related to what…
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SEO




Instagram Growth Guide for eCommerce Businesses


If you’re trying to reach people for your eCommerce business, Instagram is a great place to start. With over one billion active monthly users, Instagram can help you grow your…
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E-Commerce