NO TO THE QUO




Finding & Engaging Your Target Market


Maybe this has happened to you. Imagine you’re having a lengthy chat on the phone. Maybe it’s with a loved one or maybe you’re trying to sort out important details…
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Branding & Design




Warped Vinyl and Jargon Copy: The Case for Investing in Great Content


I’ve been collecting vinyl records for about 12 years now. That’s a lot of time spent flipping through bins, flipping over records, and flipping out whenever I find some ‘holy…
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Branding & Design




Face in the Crowd: Building a Website That’s as Unique as Your Business


When we talk about marketing, we often talk about “getting noticed”. It’s all about having all eyes on you and your business, wooing your prospects so they’ll use your products…
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Web Design




Outsmarting the Competition with Social Media


We’ve previously discussed how if you’re not using social media, you’re missing out on an amazing opportunity to connect with your audience and establish your brand. Now let’s take it…
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Social Media




The Fallacy of Stock Websites


Maybe you’ve seen those mysterious commercials for Squarespace, featuring Jeff Daniels and John Malkovich, promising sleek websites at a low cost. In an increasingly web-focused world, it’s an alluring pitch.…
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Web Design




How to Create a Website You’re Proud Of


Your website is the face of your business. Whether you’re an accountant or a plumber, it’s often the first impression you’ll get to make. Think about your own process when…
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Web Design




How to Handle Google’s New Mobile Penalty


Have you ever pulled up a website on your phone only to have your screen completely filled by a pop-up ad? Or maybe you have this currently on your own…
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SEO




How Sponsorship Can Strengthen Your Brand


Sponsorship marketing is defined as the financial or in-kind support of an activity in order to improve a company’s public image, attract new customers, increase profitability, and meet business goals.…
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Branding & Design




Marketing Firm Versus DIY Marketing: Which Is More Beneficial?


  If you don’t put your brand there for customers and clients to find you, your business will suffer. That’s why marketing needs to be a priority. Once you’ve embraced…
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Branding & Design




Maximizing Social Media for Your Business


  Believe it or not, social media does more than show you pictures of friends’ babies. It can be a key tool for your business. Maybe you have a Facebook…
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Social Media