We’ve previously discussed how if you’re not using social media, you’re missing out on an amazing opportunity to connect with your audience and establish your brand. Now let’s take it a step further. Social media...
Maybe you’ve seen those mysterious commercials for Squarespace, featuring Jeff Daniels and John Malkovich, promising sleek websites at a low cost. In an increasingly web-focused world, it’s an alluring pitch. Who doesn’t want to skip...
Your website is the face of your business. Whether you’re an accountant or a plumber, it’s often the first impression you’ll get to make. Think about your own process when you’re looking for a product...
Have you ever pulled up a website on your phone only to have your screen completely filled by a pop-up ad? Or maybe you have this currently on your own site. These are called interstitials...
Sponsorship marketing is defined as the financial or in-kind support of an activity in order to improve a company’s public image, attract new customers, increase profitability, and meet business goals. Although sponsorship marketing is very...
If you don’t put your brand there for customers and clients to find you, your business will suffer.
That’s why marketing needs to be a priority. Once you’ve embraced this idea, the question then comes to...