When it comes to creating content, we know that not all articles are created equal. There are some that keep readers engaged until the very last word, and others that simply get lost in the billions of posts on the internet.
If you want to keep your readers engaged, N2Q is here to help with 10 of our best content writing tips. In this article, we will go over 10 simple content writing tips for engagement and why they are important for your readers and your brand.
10 Quick Tips for Top Engagement
Creating a quality, engaging content is essential to your business’s success because it allows you to create a relationship with your readers. Today’s consumers are constantly being exposed to online articles and advertisements. So, it’s important to show you know what you’re talking about and have put effort into creating interesting, educational content.
Let’s dig deeper into our top 10 article writing tips for keeping your readers engaged.
1. Write For Your Reader
Your company should have a specific audience you are trying to reach — write to them! If you know your main customer base, you can create content that appeals to their wants and needs to keep them engaged.
2. Consistency Is Key
Just as your clients want to feel understood, they are also looking for consistency. This tactic can be implemented in two ways: a consistent posting schedule and a cohesive writing style. It’s essential that your audience knows what they are getting when they access your page and that they can rely on new content being provided on a regular basis.
3. Write Clearly & Concisely
No matter which style of writing you choose, whether it be formal or conversational, it should always be written clearly and concisely. Abstract, vague, wordy, or confusing articles will not engage your client. There’s a high chance they probably won’t finish reading the article and they will be far less likely to return to your page for content.
4. Use Lists & Graphics
It’s imperative that your articles not only sound interesting but look interesting, too. Graphics are a great way to keep your reader engaged, as a break in the text is both pleasing to the eye and gives the reader a visual example of what you are trying to express.
Instead of a full body of text paragraphs, lists help keep your audience reading as they are easy to skim but also let the reader know at one glance what kind of information they can find within your article.
5. Use Formatting To Your Advantage
Headings and subheadings can be and should be used when formatting your articles. These can make your articles organized and easy to read, while also providing the reader with a taste of what is coming next which is more likely to keep them reading!
Just as we learned in tip number two, consistency is key. Keeping your formatting cohesive across all your articles helps readers know what to expect when it comes to your content and keeps them coming back for more.
6. Use Keywords
Using correct and consistent keywords throughout your articles can be extremely beneficial for your SEO success (which we will elaborate on in the following sections). It will also ensure your article stays on topic and relevant throughout.
7. Tell Engaging Stories
As you may know, readers today want to be both entertained and informed simultaneously. A story does not have to be fictional or have characters or a plot. It means that your article keeps the reader wanting more and wondering what is going to appear next.
Some examples of storytelling in company articles include using personal experiences, telling information about the company, or delving into the history of the company.
8. Make Sure To Edit
No one likes to read articles, posts, or books with spelling and grammatical errors.
These errors can come off as unprofessional and lazy and can also make the article harder to read. Be sure to proofread every piece of content you publish to avoid these mistakes.
9. Use Helpful Sources & Links
Readers like to know that you’re a credible resource and well-educated on the subject matter at hand. Including verified and helpful links throughout your article will increase your audience’s trust in your knowledge. We recommend always including at least 5 links in your article.
Internal links– links to other places on your website– are a great way to show your readers that you want to help them understand the topic at hand and you’re the subject matter expert with loads of resources at their fingertips. You can place these wherever you want within the article.
However, we recommend placing external links (when you send people to other websites or resources) towards the first half of the article to ensure that the reader doesn’t leave your page once they’re nearing the end, where the call to action is located.
10. Write the Perfect Call-to-Action
Every well-written article should conclude the same way– with a call to action. In just a few sentences you can encourage your reader to take action. This can include purchasing your products, contacting your business, or visiting your store. If the consumer has read through the entire article, they are now looking for a solution to their query; and that should be provided by you. Including a call-to-action is sure to help your company succeed. What is Content Strategy?
Now that you’ve read these tips, it’s important to understand their importance. Content strategy is the planning, creation, and execution of your content and it is essential to any successful business.
As you have learned, content needs to be cohesive, well-written, edited, properly formatted, consistent, and engaging. A coordinated content strategy is the most efficient and productive way to ensure your company thrives.
Content and SEO
Content and SEO go hand in hand. Taking the time to write engaging content is essentially pointless if there is no one to read it.
SEO, or search engine optimization, is an important tool to understand and use to increase traffic to your page. If you want to learn more about SEO related to article writing tips, make sure to check out this helpful article from our experts at N2Q.
Contact N2Q for Content Writing Needs
These 10 article writing tips for engagement can be a great jumpstart to ensuring your articles are keeping your audience reading– but there is a lot more you can do to make your articles stand out from the crowd!
If you’re looking to create engaging, informative content that will create a return for your business, then it’s time to contact N2Q for help! Our experts can enhance your content strategy and increase your business and site traffic in no time. Visit our website for more information.
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