NO TO THE QUO



Why Keyword Rank Reporting Is Essential For Your Online Business


What if I told you that if you raced from New York to Los Angeles and made it first out of the tens of thousands of opponents, you could be…
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SEO



Weighing the Costs: Why a Custom Website is Worth the Investment


Ages and ages ago, in a time called “the early ‘90s”, finding goods and services was a chore. You had to consult a massive text called a “phonebook”, sift through…
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Web Design



Why You Should Outsource Your Web Design


The Internet has always bred a DIY attitude, especially when it comes to web design. From the glitchy early days of Geocities to customizing the layouts of your Xanga and…
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Web Design



How Important is Marketing to Your Business?


Recently I really got into the new show Legion. For those who aren’t familiar, it’s a mind-bending show about a guy who thinks he’s crazy but actually has latent psychic…
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Marketing & Branding



Finding & Engaging Your Target Market


Maybe this has happened to you. Imagine you’re having a lengthy chat on the phone. Maybe it’s with a loved one or maybe you’re trying to sort out important details…
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Marketing & Branding



Warped Vinyl and Jargon Copy: The Case for Investing in Great Content


I’ve been collecting vinyl records for about 12 years now. That’s a lot of time spent flipping through bins, flipping over records, and flipping out whenever I find some ‘holy…
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Marketing & Branding



Face in the Crowd: Building a Website That’s as Unique as Your Business


When we talk about marketing, we often talk about “getting noticed”. It’s all about having all eyes on you and your business, wooing your prospects so they’ll use your products…
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Web Design



Outsmarting the Competition with Social Media


We’ve previously discussed how if you’re not using social media, you’re missing out on an amazing opportunity to connect with your audience and establish your brand. Now let’s take it…
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Social Media



The Fallacy of Stock Websites


Maybe you’ve seen those mysterious commercials for Squarespace, featuring Jeff Daniels and John Malkovich, promising sleek websites at a low cost. In an increasingly web-focused world, it’s an alluring pitch.…
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Web Design



How to Create a Website You’re Proud Of


Your website is the face of your business. Whether you’re an accountant or a plumber, it’s often the first impression you’ll get to make. Think about your own process when…
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Web Design