Before you focus too much on Global, think local too! With so many SEO and other marketing tools available to business owners today, the allure of reaching a worldwide audience is strong, no matter your business’s location or size. Yet using Local SEO to maximize your business’s regional reach is key to maintaining marketing success.
Local SEO might sound complicated, yet it’s a safe bet you use it all the time as a consumer. Whenever we ask Siri or Alexa to “find an auto mechanic near me” or search Google for a restaurant near our location, we experience the power of Local SEO firsthand. So, let’s dig a little deeper into how Local SEO increases profits for your business and helps build a stronger, more engaged customer base.
What is Local SEO Optimization?
SEO or search engine optimization is about driving more website traffic. This is accomplished using various marketing tools to improve your website’s ranking within search engines like Google. There are four categories of SEO:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
On-Page SEO focuses on items you can change on your website, such as meta descriptions, content, or images. Off-Page SEO uses backlinks, customer reviews, and other factors that occur away from your webpage to enhance your online presence. Technical SEO relates to how your website is designed and constructed. Finally, local SEO is search engine optimization that narrows regional focus.
Each level of SEO is vital to any business and is used to bolster the other. However, local SEO optimization is especially important for steering traffic to brick-and-mortar (B&M) businesses. B&M shops rely heavily upon foot traffic, so the more customers coming through the door, the better.
Local SEO Benefits for Brick & Mortar Shops
An effective local SEO strategy improves your chances of guiding potential customers to your location through higher search engine rankings. Top-ranked Local SEO quickly points consumers to information about businesses near their location, whether at the state, regional, county, or city level. In addition, Local SEO helps expose your business to the customers actively searching for a specific product or business type in your area. So, Local SEO benefits your B&M business by bringing more potential buyers into the building.
How Local SEO Increases Profits
Building an effective Local SEO plan is at the heart of how Local SEO increases profits for your business. The best part about SEO is that it is cost-effective, providing a higher Return on Investment (ROI). So, you can draw more customers to your business, increase profits, and enjoy an improved ROI by utilizing Local SEO. Let’s look at eight effective ways to use Local SEO.
1. Transition To Local Keywords
Local SEO is an important component of any digital marketing strategy, especially for businesses with a physical presence. By using local keywords in your team’s marketing services, you can optimize your website for the specific location you serve, which can help you reach potential customers in your area.
When conducting local keyword research, it’s important to consider not only the keywords themselves, but also the intent behind them. For example, someone searching for “pizza delivery” may be looking for a nearby restaurant that offers delivery, while someone searching for “best pizza in [your city]” may be looking for recommendations on where to eat.
Once you’ve identified the local keywords that are relevant to your business, it’s important to incorporate them into your website’s content and meta tags. This can help improve your search engine ranking for those specific keywords and attract more local traffic to your website.
In addition to optimizing your website for local keywords, you should also make sure to claim and optimize your Google My Business listing. This free tool can help improve your online visibility and provide potential customers with important information about your business, such as your address, phone number, and business hours.
By prioritizing local SEO and using targeted local keywords, you can improve your chances of attracting new customers and growing your business.
2. Great Local Content, Top Search Results
When it comes to local SEO, high-quality content is essential for driving traffic to your website and increasing your visibility in search results. Your website’s content should be written with your local audience in mind, and it should include keywords and phrases that are relevant to your geographic location.
One effective strategy for creating local SEO content is to include information about local events, landmarks, and attractions in your area. This can help establish your website as a go-to resource for people looking for information about your region, and it can also help you rank higher in local search results.
Another important element of local SEO content is linked. In addition to including links to your own website, you should also aim to include links to other local businesses and organizations in your area. This can help establish your website as a trusted resource for local information, and it can also improve your search engine ranking.
Ultimately, the key to creating effective local SEO content is to work with marketing professionals who can help you identify the right keywords and phrases, optimize your content for search engines, and develop a content strategy that aligns with your business goals. By investing in high-quality, locally-focused content, you can attract more qualified customers to your website and drive growth for your business.
3. Keep Social Media in the Neighborhood
Social media has become an increasingly important component of a successful local SEO strategy. By leveraging the power of social media platforms like Meta (Facebook), Twitter, Instagram, and LinkedIn, businesses can connect with local consumers in a more targeted and engaging way.
One of the key benefits of social media for local SEO is the ability to identify and cater to local trends. By monitoring local hashtags, geotags, and other trends on social media, businesses can gain valuable insights into what their target audience is interested in and tailor their content accordingly. This can help businesses attract more followers, increase engagement, and ultimately drive more traffic to their website and physical location.
Another important aspect of social media for local SEO is the ability to connect with customers and encourage them to leave reviews. Positive reviews can help boost your online reputation and improve your search engine ranking, while negative reviews can provide valuable feedback and help you identify areas for improvement.
In addition to building a strong social media presence, it’s also important to optimize your social media profiles for local SEO. Include your business’s name, address, and phone number on your profiles, as well as use local keywords in your content and meta tags.
We don’t have to tell you that social media is a powerful tool, but it’s especially powerful for businesses looking to improve their local SEO and reach more local customers. Investing in a strong social media strategy can and should increase online visibility, build brand awareness, and drive growth for businesses.
4. Go Mobile, Get Profits
It’s more important than ever for businesses to optimize their websites and online content for mobile. This is especially true for local SEO, as consumers are increasingly using their mobile devices to research businesses and make purchasing decisions on the go.
To ensure your website and online content are mobile-friendly, it’s important to use responsive design and test your website on multiple devices and platforms. This will ensure that your website looks great and functions properly on any device, from smartphones to tablets.
In addition to optimizing your website for mobile, it’s also important to ensure that your business’s location and contact information are easily accessible on mobile devices. This can help potential customers find your business quickly and easily, and can also help improve your search engine ranking for local searches.
By going mobile with your local SEO strategy, you can reach more potential customers on the go and drive more foot traffic to your physical location, if applicable. This can lead to increased sales and profits, as well as a stronger online presence and reputation in your local community.
5. On-Page Optimization and Development For Local Terms
On-Page SEO optimization can greatly influence local search results and is a crucial component of any successful local SEO strategy. By optimizing your website’s pages, links, images, meta descriptions, and other content for local search, you can improve your search engine ranking, drive more traffic to your website, and increase your sales and revenue.
One of the key benefits of On-Page SEO for local search is the ability to target specific keywords and phrases that are relevant to your business and your local market. By incorporating these keywords and phrases into your website’s content, you can increase your chances of appearing in local search results when potential customers are searching for businesses like yours.
In addition to targeting specific keywords and phrases, On-Page SEO for local search also involves optimizing your website’s content for local intent. This includes information about your business’s location, hours of operation, contact information, and other relevant details that can help potential customers find and engage with your business.
Other important On-Page SEO tactics for local search include optimizing your website’s images and videos with local keywords and descriptions annd optimizing your website’s page speed and mobile compatibility.
Improve your website’s visibility and ranking in local search results, drive more traffic to your website and physical location, and ultimately grow your business and increase your revenue. Sounds like a winning combination, right?
6. Build Local Links With Optimized Anchor Text
Link building is simply placing links in other websites that drive traffic to your website. Also called “backlinks”, these are a crucial component of any successful SEO strategy. Local link building is no exception. By building links from other local websites to your own, you can improve your search engine ranking, drive more traffic to your website, and ultimately boost your sales and revenue.
One of the key benefits of local link-building is the ability to build relationships with other businesses and organizations in your community. By reaching out to local bloggers, news outlets, community groups, and other relevant websites, you can establish connections and partnerships that can help drive traffic to your website and increase your visibility in your local market.
Another important aspect of local link building is the ability to target specific keywords and phrases that are relevant to your business and your local market. By incorporating these keywords and phrases into your link-building efforts, you can improve your chances of appearing in local search results when potential customers are searching for related terms, products, or businesses.
Other effective local link-building tactics include guest blogging on local websites, participating in local events and sponsorships, and reaching out to local influencers and social media personalities to promote your business.
7. Impress with a Great Google My Business Profile
The importance of business profiles is often underestimated when creating SEO plans. Yet maintaining an up-to-date business profile on Google, Meta, Yelp, and other sites can boost rankings, link activity, and brand visibility. Google Business Profile, for example, integrates information about your business into Google Map results. So, keep your business profile current and locally optimized to drive customers straight to your door.
8. Manage Your Online Reputation
In addition to managing a great business profile, curating your business’s online presence is necessary to take profits to the next level. This includes regular engagement with customer review sites like Yelp, Four Square, Google Business, Meta, and others. Maintain current information, respond to customer queries or comments, or any other way you can improve the customer experience. You’ll reap the rewards of a great reputation, a loyal customer base, and increased profits.
Grow Your Business with Local SEO
Combining Local SEO tactics with On-Page, Off-Page, and Technical SEO ensures your business carves out a top digital and local presence you can rely on for continued sales growth. N2Q’s SEO experts guide you through the process, showing you how Local SEO increases profits at each step.
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Let us help your business achieve top results for those coveted “near me” business searches and get more paying customers into your store. So, use Local SEO to increase your profits now. Contact us to learn more.
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