Bloodworks NW

SEO

Bloodworks NW

Description

BloodworksNW is the Pacific Northwest’s largest blood provider, serving over 90 hospitals throughout Washington, Oregon, and Alaska. They are one of a few blood centers in the US doing leading edge research on blood biology, transfusion, thrombosis, and blood disorders.

 

Situation: After 70 years as Puget Sound Blood Center, the non-profit wanted to change their name and reach more people. PSBC, aka BloodworksNW, asked N2Q to improve their search ranking for their new company name and ensure that people looking up their old name could still find them.

 

Solution: N2Q made sure old citations and directories were updated with the new name, updated links, setup 301 redirects, and implemented a Google AdWords campaign to make sure anyone searching for PSBC found BloodworksNW. Because BloodworksNW is a non-profit, they qualified for Googles AdWords grant, and since we are ourselves a Google Partner, we utilized the near $30K of free ad spend that Google grants non profits.

 

Traffic Growth: Nearly doubled from 3.6k organic unpaid traffic sessions (Approximately 200 keywords in top 100) to 6.1k organic unpaid traffic sessions (Nearly 6,000 keywords in top 100) in one year.


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Ryanne is a graphic designer and illustrator who grew up in sunny Arizona.  She loves marrying digital illustration with print and web design to create unique and stunning visuals. While illustration and design are her specialties, she’s no stranger to front-end web development.
 
Using her knowledge of WordPress and HTML/CSS, she’s been building websites for small and mid-sized businesses for over four years. Whether you need a one-of-a-kind illustration or a new look for your site, Ryanne will work to give you the design you’re looking for.

Categories

  • SEO