Bartell Drugs is one of Seattle’s oldest and most trusted pharmacies. In 2014, Bartell partnered with Group Health to offer a convenient, walk-in option for customers to meet with a licensed clinician about minor illnesses and injuries, or routine preventive care such as vaccinations.
Situation: Bartell had been running AdWords campaigns for a couple of months, trying to drive more people to their website to learn about their CareClinics, but the results were sub-standard and the conversion cost astronomical. Before giving up on PPC, they wanted to know if their clinics were just not a good fit, or if the fault lied with the way their account was being run.
Solution: N2Q began by conducting a full audit of how their AdWords campaign was set up, and pinpointed the issues. We removed low performing ads, optimized keywords that would drive the ideal audience, and wrote new ads that would lower the cost per click and improve what Google refers to as their “quality score.”
Growth: 991% increase in conversions, 317% more phone calls, and saved them 78% per conversion.
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