Zoka is an award-winning, family owned, direct trade coffee roaster out of Seattle, WA. They source some of the finest coffees from around the world and try to create a community-feel through their local coffeehouses.
Situation: After launching a new website at the beginning of 2016, Zoka wanted to make sure it was well discoverable, increase web visitors, and promote online sales. Because SEO was not taken into consideration when the new site was launched, Zoka unfortunately lost over 20% of their month-to-month web visitors due to landing pages no longer being active and new pages not optimized for search engines.
Solution: N2Q began by taking an in-depth inventory of all their current pages and found the broken pages that Google wasn’t recognizing. We fixed these URLs, optimized their site for Google, and implemented an ongoing content strategy to improve their ranking for the keywords that would drive online sales.
Traffic Growth: Traffic via the blog has grown over 8,000% since we began posting unique, optimized content on a consistent weekly basis. 111% increase in keyword rankings in 5 months.