Has another year really gone by?
We’ve spent the past twelve months helping our clients achieve their sales and marketing goals through website design and upkeep, advertising, campaign development, and – that’s right – social media. We may be in the home stretch of another year gone, but there are plenty of ways you can still utilize online platforms to finish strong. If you aren’t using social media to boost holiday sales, it’s time to start – and we want to teach you how.
Plan Your Content in Advance to Increase Holiday Sales
The holiday season is often the busiest time of year for businesses and consumers alike. It’s easy to fall behind on posting when you have seemingly a million other things to worry about. To make sure this doesn’t happen, planning your content in advance is an effective way to prepare your company. We recommend you do this all year round, but it’s especially helpful during the bustling holiday season.
Planning content ahead of time typically means creating a social media calendar. You can do this manually or with the help of a scheduling tool(you will find that there are many free and paid options for this). The benefit of using a scheduling tool is that you can input the dates and times you’d like your content shared, and it will automatically do it for you – a huge timesaver during the holiday season. We really love Buffer or Hootsuite, which are free to use!
While creating a calendar is a huge help in using social media to boost holiday sales, there’s an even more important aspect: The content itself is the vehicle that will draw in customers and drive sales. Make sure to plan content that is clear, engaging, positive, and features images or text focusing on what we’re all thinking of: the holidays.
If you’re interested in creating the best content and calendar for your business but are maybe short on time or would prefer to consult with an expert, N2Q can help. Click here to find out more about what we do and how we do it.
Offer Competitive Deals to Boost Current and Post-Holiday Sales
We all know that customers are looking for the best deals during the holiday season. Using social media to share your competitive deals will help you reach a larger audience. The more people who know about your sales and benefits, the better.
There are a ton of ways to get creative in this area. Try offering customers a deal that encourages them to actively engage with social media profiles to make a purchase. For example, posting a discount code that is only shared on social media can encourage followers to buy your product or service and share your post with friends and family who may also be interested in the discount.
A great deal has the power to boost post-holiday sales as well. Consider extending a holiday offering or promoting a brand-new deal for those who make a purchase within selected post-holiday dates.
Stay Engaged with Your Customers to Increase Sales Before and After Christmas
If you’re posting regularly and offering your customers compelling deals, you’re already a step ahead when it comes to staying engaged. What else can you do?
Getting your content out into the world isn’t where engaging with customers ends. You should continue to be active on social media to engage with your current and potential clientele by liking posts, commenting, responding to messages, and going live on various platforms.
Utilizing the story feature on networks like Instagram and Facebook is a simple and effective way to interact with your audience. Keep them engaged by sharing products, sales, questions for the public, and links to your website while taking advantage of the interactive story features most platforms offer.
By regularly engaging with your audience, you can use social media to boost holiday sales – but this doesn’t have to end when the holiday does! You quite possibly will end up increasing sales after Christmas as well. You’re more likely to gain new followers and supporters of your brand when people enjoy engaging with your active online presence.
How to Increase Holiday Sales by Giving Back to Your Community
Did you know that you can increase sales while helping your community? This is a wonderful way to demonstrate what the holiday spirit truly is.
To encourage sales while helping the community, you can:
- Choose a day to donate a portion of all sales to your favorite local organization/charity
- Example: $1 from every sale
- Collaborate with other local businesses to create the best gift packages
- Example: Jewelry brand working with clothing brand
- Partner with a small brand to increase reach with a giveaway
- Example: Everyone who tags a friend gets entered for the chance to win a gift basket
There are plenty of ways to get creative when it comes to giving back during the holiday season. This is a win-win situation – boost sales and expand your audience while helping others!
Consistency is Key
When you’re considering how to increase holiday sales with social media, the best thing that you can do is use your platforms consistently.
Practice sharing content consistently, using your brand voice consistently and choosing imagery that matches your style consistently. Getting this perfect may take some trial and error, but you’re guaranteed to expand your client base in the process.
Bringing a strategy of frequent and consistent social media use into the new year is important – and finishing this holiday season off strong will undoubtedly lead you there.
N2Q is Here for You
N2Q is here for you anytime you need us; whether you want to use social media to boost holiday sales or to build your online presence any other time of year.
We understand that what works for one business may not work for another – and that’s okay. Our goal is to create a customized arrangement that will work perfectly for each individual client. We aim to understand the nuances of your company, your market, your goals, and your audience.
Reach out to us today with any questions, quote requests, or other messages. We’re looking forward to hearing from you!
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