The holidays are just around the corner, and for the majority of businesses, that can mean a serious boost in sales and revenue. The average American spends almost $1,500 on holiday gifts and we want to help you make sure that money is spent at your business. So whether you are trying to boost online sales or get people in the door, we have some proven email marketing tips that are sure to boost your holiday sales.
In order to best use email marketing to boost your holiday sales, here are a few tips:
- Announce a sale or distribute a discount code.
- Remind potential buyers that they have items in their cart.
- Promote a new product.
- Set specific shipping deadlines.
- Make personal recommendations.
In this article, we are going to divulge how to specifically use these email marketing tips and tricks, as well as step through everything you need to know about why email marketing works and what will drive your holiday sales.
How Email Marketing Boosts Holiday Sales
As we all know, the holidays are a time for spending. Some businesses have even reported that 40% of their annual profits are made between Black Friday and Christmas Eve. This short four-week period is the time to remind your customers that you have everything they need for their holiday season.
Studies have shown that for every dollar spent on email marketing, between $30 and $50 can be made. Now, that is a fairly significant profit margin! So you are probably wondering, what are the tips and tricks to email marketing that will ensure the campaigns work?
Email Marketing Tips & Tricks
While of course email marketing is a great tactic for boosting holiday sales, it’s important that the emails you send are engaging and helpful instead of annoying your customers. There is nothing worse than a pointless email that gives no information to the consumer, and you know as well as anyone that there are plenty of those going around at this time of year.
In order to make sure your customers are going to actually read, engage, and participate in your emails, we suggest you follow these helpful guidelines.
Every email should contain a catchy subject line, high-quality images, a simple and professional design, specific text without too much fluff, and most importantly, a call to action at the end of the email which encourages the customer to access your website, purchase a product or even speak with a representative.
Announce a Sale or Distribute a Discount Code
There are a lot of options when it comes to what you can offer in your email marketing campaigns. Of course, you will want it to be specific to your company and what you have to offer for the holiday season. Site-wide sales or an overall discount code are certainly two popular options, but there are a few others to consider as well.
- Holiday Preview Sale
- Early Bird Sale
- Cyber Monday Sale
- Black Friday Sale
- Holiday Coupon
- Free Shipping
- End-Of-Season Sale
No matter what type of sale or discount works best for your company, it’s important that the offer is announced in the subject of the email, that you enlarge the font that describes the discount, and that a quick link is always included to lead the customer directly to the option to purchase.
Set Specific Shipping Deadlines
With more and more consumers buying the majority of their holiday gifts online, it is extremely important to ensure your customers understand that there is a certain deadline they need to order by to get their gifts on time.
It also helps remind them how quickly the holidays are arriving which will nudge them towards ordering as soon as possible!
Remind Customers What is Waiting in Their Carts
These emails are a great way to jog your customer’s memory and let them know that there is something that they wanted to buy that they have yet to purchase.
Our advice, make sure to create a personal and catchy subject line, as well as include a large photo of the item in the email body, and an easy “Buy Now” button so they can easily complete their purchase.
Make Personal Recommendations
Personalizing your email marketing during the holidays is a great way to not only boost sales but also to let your customer know that you truly care about what they need.
If a customer recently purchased a new area rug, you could offer them a non-slip mat in the exact right size with a short message saying “we hope you are loving your new rug, here’s a little something that might make it even better!”
Once again, always ensure that there is an easy and obvious button to click to confirm their purchase.
Driving Holiday Sales
Of course, all of the tips for your email marketing we have shared so far will encourage customers to engage with your business, but it is also essential to drive sales.
In order to do so, each email should encourage viewers to click forward onto the website or to view specific products.
The best way to ensure this occurs is to prompt them to do so with their offer, discount, or special promotion waiting for them with just one click!
Why Email Marketing is Important
Email marketing is the best way for your business to ensure your customers remember what you have to offer leading up to this holiday season. With a well-worded and well-organized email campaign, customers will feel that your business is there for them, helping them, and of course, in the end, it is sure to increase your sales!
Your sales are important to you, and they are important to us. Here at Not to the Quo, we want to do everything we can to help you and your business thrive this holiday season, so make sure you reach out with any questions regarding email marketing and how it can boost your holiday sales!
Email Marketing No To The Quo