Link building is an essential part of building a successful website and a thriving online business. You’ve probably heard a lot of contradicting information regarding links over the years. The truth is, there are a lot of myths and best guesses out there. It’s crucial that you dig through the muck and learn how to use and curate them correctly. Lots of people don’t understand the weight of a solid link-building strategy, and it shows in their rankings.
The good news is, here at No To The Quo we have all the information you need. This includes 9 simple link building tips and tricks for your business. It will ensure you get the most out of your backlinks. You will not receive a penalty from Google and not will end up at the bottom of the search results.
If you have an online business or a website of any kind, read on. We are going to walk you through both what you should and shouldn’t do to ensure your business is a success in organic search. So whether you are a marketing expert or you are new to the SEO game entirely, keep reading. There’s a lot to learn, but that’s why you have us.
What is Link Building
In the simplest of terms, link building is placing your site link on other relevant pages to increase traffic and trust for your website. It is an essential SEO practice that will not only benefit your placement in search results but also your overall experience with Google’s algorithm to help your business continue to grow and succeed organically.
While we are going to discuss why link building matters more in the next section, for now, it’s important that you understand that you absolutely need to engage in good link-building practices from the start.
Why Does Link Building Matter
There are two major reasons why you should be using link building on your website: to do well within the Google algorithm and to increase traffic to your site.
How Does Using Backlinks Help Your Site Within the Google Algorithm?
Google has become the top used search engine on the internet through ingenious marketing and its impressive algorithms. These algorithms are part of an ever-changing system that ranks sites to ensure users are always finding the best sites and most relevant information. While there are several aspects to these algorithms that you need to understand in order to achieve SEO success, today we are going to discuss how link building affects your ranking and where you end up in results.
When you receive a backlink on a reputable site, Google can see that you are respected and credible. It’s essentially showing Google that you are putting in the time and effort where it matters, and other websites are choosing to show you to their own audience. This is a big deal. If you receive a link from another credible site with high authority, it shows Google that your site can be trusted and more people should have access to your information.
How Does Link Building Increase Site Traffic?
If users are getting the information they need on another site, and then see that your website is linked as an additional resource, or linked as recommended reading on a similar subject matter, and is only a click away… they are more likely to visit your site in their quest for more information. That means more referral traffic is headed your way!
In the following sections, we will discuss how to ensure you are only pursuing backlinks on other reputable sites and increasing your traffic in a useful way.
Link Building and SEO
Of course, you want your site to be at the top of the list when users and potential customers search for anything related to your business. In order to do so, you need to be following important SEO guidelines, and link building is a big part of that strategy. Now if all of this is making sense and you are excited to find out just how to use link building to enhance your website’s authority, we are about to share the 9 link building tricks and tips you need to succeed.
9 Strategies for Link Building
Here at No To The Quo, we really want your site and business to flourish, so here are our tried and true link-building tricks and tips in one convenient list.
1. Make it Personal
It’s extremely important when creating a successful site that you know who is using your site, but exactly what they are looking for.
You can do this by creating conversation. Asking your users what they are looking for, reaching out consistently via email marketing efforts, and replying to questions in a timely manner are all great ways to ensure you’re providing the value that your audience is looking for.
Once you understand what your users want, you can create a list of sites and resources that may benefit them (and you, in the long run). By resourcing your audience with other great sites that complement yours, you will increase your chance of a mutually beneficial relationship… which leads to our next tip.
2. Connect with the Other Sites
After linking relevant sites within your own content, you can reach out and ask them to do the same for you. Let them know why you find them to be a solid resource for your audience, and then direct them back to any helpful pieces of content on your site that they might want to share with their audience, as well.
You can also check out these sites and specifically find articles, posts, or other places where your site would be a good fit and recommend they link your site there, saving them a bit of work.
3. Use Research & List-Based Content
When creating researched content, you will not only show your audience that you are ensuring they get the best possible information, but it will also require that you add informative links to other sites. From there, you can reach out to these sites and let them know you have featured a page or article of theirs, and maybe they can let their audience know!
We personally love to encourage content that includes lists, too. This is an easy way to gain backlinks and is so underrated. Aim to create a list-based article that is packed with value and easy to read – use short paragraphs and a user-friendly layout to compile your information in a way that’s aesthetically pleasing.
4. Don’t Forget About Infographics
Beautiful graphics and informative infographics are not only visually attractive, but people are also far more likely to share or use graphics for their own content, and you have the opportunity to reach a wider audience that way.
If you’d like to know a little more about how infographics can enhance your SEO, you can find all the information you need in this article.
5. Use Social Media
As we discussed, it is essential that you connect with your consumers. You can use social media to your advantage by commenting, tweeting, sharing, posting, answering questions, and more on the several popular social media sites that your consumers visit several times a day.
6. Only Use Blogs Strategically
Blog comments are most often where people encounter spammers, so don’t leave comments in blogs with links back to your own website, graphics, or content. Not only will you seem less trustworthy, but your site will be knocked down a notch in Google’s eyes.
Instead, you should use blogs to genuinely comment or connect with another site or potential customers. Make a rule to not link to yourself or advertise in any blog comments. Just trust us on this one.
7. Make Your Content Match your Keywords
As a general rule, your content should always match your keywords. It’s important not to mislead users and when they search your keywords; the information they find should be relevant and helpful. This goes for link building as well, make sure you only use backlines on sites that offer the same keywords and content as yours.
8. Do Not Use Irrelevant Links
Using irrelevant links is the quickest way to lose trust – both from your audience and Google. Choose your backlinks carefully, and ensure that those sites that you connect with are doing the same.
9. Avoid Links in Sidebars and Footers
Links and sidebars are most often where ads or sponsored content gets linked, and those don’t impress Google-like truly organic links do. It’s a good rule of thumb to keep links to other sites within articles, landing page content, curated lists, or within infographics where applicable.
We hope you understand a little more about these important strategies for link building and how you can use them to your advantage. It’s truly all about relationships and equipping your audience effectively. It’s a lot of work, but it’s an essential SEO practice that will help to get your site rank well. It can be tricky to get it right but don’t ignore it. Feel free to contact us with questions. We have experts constantly on hand and we would love to help you with link building and SEO strategy to strengthen your Google ranking and create traffic to your website.
SEO No To The Quo