How Important is Marketing to Your Business?
Recently I really got into the new show Legion. For those who aren’t familiar, it’s a mind-bending show about a guy who thinks he’s crazy but actually has latent psychic abilities. Without giving any spoilers, much of the show is spent traversing through his twisted memories, jumping between realities, and lots of really complicated sci-fi jargon. Oh, and it’s set in the X-Men universe. Sounds like a lot going on, right? I didn’t realize all that going into and first tried putting it on in the background while I did other chores around the house. And what happened? After a couple episodes, I had to start it all over again because I realized I had no idea what was going on.
I know what you’re thinking: “cool story, bro.” But bare with me! The reason I didn’t know what was going on was because I was only passively engaging. That’s more or less harmless when you’re talking about a television show, but it can be disastrous when done with something like your business’ marketing. If you want to follow a critically acclaimed drama, you better put your phone down and look up at the screen. If you want your marketing efforts to succeed, you need to do the same.
As a business owner, you’ve got a lot on your plate and marketing might not be a priority compared to meeting your bottom lines. We get that. But think about it this way: when you current client base dries up and you’re out of referrals, what will you do? Just like passively watching a show, you’ll realize you have no idea what’s going on and have to start over.
Without Marketing, You Have No Leads
Don’t give marketing the Chipotle guacamole treatment. It’s not an additional add-on that you forgo because of the cost, nor is it a matter of preference. If you don’t have marketing, you won’t have leads coming in. Without leads, you’re facing an uphill battle on developing your client base. That’s just a fact. Even when you’re busy and can’t imagine taking on another client, you need marketing to keep you primed for the future. Having leads in the funnel is easier than starting from scratch every time your business hits a lull.
Without Visibility, You’re Making it Harder on Yourself
The top of the sales funnel is just as important as the bottom. If your business has higher visibility, then it’s going to be an easier sell to a prospect. Your conversations are going to go well easier if people already have a general idea of who you are. You get to skip the awkward explanations of your background and jump right into how you can start working together. By investing in SEO to get your name higher in search results to running targeted ad campaigns, you’ll expand your reach and become part of the public conscious. It’s why we’re always vouching for engaging with your audience.
Never Too Busy for Marketing
So, when are you supposed to find time for this? It’s easy for us to tell you to focus on marketing but a lot harder to work it into your already busy schedule. But there’s ways around that. Investing in an outside marketing agency can alleviate the stress and ensure that your company is in good hands. That way you can focus on what’s on your plate before overloading yourself. Not only that, but you’re entrusting your efforts with marketing experts.
This is where N2Q can help. We have a robust team of content strategists, designers, and developers who can bolster your marketing and keep you in the view of your potential customers. Don’t look at marketing as a far off idea and miss out on essential opportunities for growing your business. Give us a call today and we’ll help you make a marketing plan that works for you.