How to Create a Website You’re Proud Of
Your website is the face of your business. Whether you’re an accountant or a plumber, it’s often the first impression you’ll get to make. Think about your own process when you’re looking for a product or service. Where do you start? Most likely with a Google search that will send you to a website with more information. This is what your customers and prospects do with you as well. If your website is the first impression you’ll get to make, are you proud of the impression it’s going to leave?
This is a crucial question you have to ask yourself. If you’re ready to take your website up to the next level, where do you start? Here are a few key concepts to consider as you assess and adjust your site to your own standards.
Establish Your Brand
Your brand should dictate all of your outward facing marketing materials. Your website is not exempt from this. When people land on your website, it needs to reflect your core mission and aesthetic. This goes beyond just having the right logos and color scheme on the page. It needs to be fully unique to you. As we’ve previously discussed on the blog, templated websites can be detrimental to this.
Be Aware of Trends and Competition
Even though you want your website to be unique, you also don’t want your website to stick out in a negative way. You’ll know exactly what this means when you land on a website that looks like it hasn’t been updated since 2001. Being current and follow modern web design trends will show that your company cares about being current. It will speak to the quality of your work and your prospects will take notice.
Your competition is already likely doing this. By looking at their websites and seeing how they’re utilizing modern tools and layouts, you’ll be able to better assess what might work for your own customer base.
Be Mobile Ready
In 2015, 51% of users consumed digital media via their smartphone. This means that it’s more likely your prospects are going to find your website on their phones rather than on a desktop. If you want a better chance of conversion, you need a site that’s going to look just as great on mobile as it would on a laptop. When a user lands on a page on their phone and find it distorted and not functioning properly, they’re far more likely to leave the page and look somewhere else. These are missed opportunities that can be easily fixed with proper development geared toward mobile.
Customize As Much As Possible
Your business is unique, so your website will have unique needs. Whether if you’re an ecommerce site or just trying to showcase your services, you’ll need to build your website accordingly. You may even want custom apps or media that aren’t compatible with services like Squarespace and Wix. That’s why building a custom website specifically tailored for you can be a massive asset. You don’t have to compromise – you can have your cake and convert it too.
Invest In It
If you really want to make a website that looks great and best represents your business, you’ll need to invest in it. The thought of taking up another cost while you’re trying juggle your budget can be daunting, but it doesn’t have to be. N2Q can build you a custom website at a competitive rate. Find out more about our web design services.