Take a look around you. The business niche based on which you’re planning to create a startup is already being pursued by hundreds (if not thousands) of people worldwide. Even on a local scale, you can easily find numerous businesses offering services or products similar to you. So what makes you stand out from all this? What will help you get a healthy chunk of customers? Do you have the resources and the skills necessary to provide top notch quality services? Do you have strategies to be the BEST service provider from amongst your competitors? The answer to these questions lies in three very basic strategies that are actually neglected by quite a number of businesses.
Here’s a quick briefing.
1). Get a Website Developed
Regardless of the nature of your website, it is essential to have an online presence. You need to realize that more than half of your customers conduct their buying and selling activities online. They would want to know about you before they actually buy your services. For any new startup, a website helps them get the credibility and exposure they require. You don’t have to necessarily sell products on your website, but you can easily display your portfolio, your company story, videos of your work, advertise your services and the list goes on! Your website is the gateway for customers WORLDOVER to reach you. Do not deprive them and your business of this privilege. By the way, don’t forget to make your website responsive – catering to the mobile audience. Your customer may be checking your latest deal on his mobile. You wouldn’t want him to ditch you in frustration if you don’t have a responsive website.
2). Be Active on Social Media
Being active on social media isn’t about just creating a Facebook page and posting random stuff. It actually means getting yourself out there and gaining exposure via ALL major social channels. Connect with professionals on LinkedIn, share your thoughts on Twitter, build interactivity on Facebook, share images on Pinterest and so on. For some entrepreneurs, this may seem like a waste of time, because they fail to realize the fact that people simply don’t like dealing with businesses with no virtual presence. For some reason, being online signifies existence and it is through this portal that customers will walk to your store, your parlor, your office! See the connection?
3). Turn Your Business into a Brand
Stop churning out generic logos through a template. Stop sending out template based memos and letterheads. You want to be acknowledged? Time you start building your business as a brand. Contact a professional design company and get a complete branding service. You will be able to get a customized logo design, stationery sets that include letterheads, business cards, envelopes and a lot more! Some companies may also provide animated videos (a great way to attract your audience!), brochure designs and a whole lot more!
All this may require some investment in terms of time, money and resources, but at the end, it’s worth it. You remain present for the customer and that’s what is expected from a business.
Branding & Design No To The Quo