A website is a small business’ opportunity to distinguish itself from its competition while also presenting its value, products, and services to existing and potential customers. As your small business grows, it’s important to make sure that your presence on the web does the same. Fear not – this doesn’t require a complete overhaul of your website, but by adding small improvements will help you (over time) build a great space for creating a brand that connects with your target audience.
In this post, you’ll discover three smart and easy ways to effectively improve your website.
1) Simplify your navigation
As a brand, you should aim to provide a smooth and enjoyable experience on your website. Simplicity in design is the key to engaging customers on websites. It’s not a great customer experience if users aren’t able to find specific information while navigating through your pages. On your homepage, avoid the overuse of decorative elements, animated gifs, flashy buttons, or other distracting details that cause clutter.
Color schemes of your website should match your logo and be simple. Prioritize on communicating your message (whether in text, image, or video format) with plenty of white space between each element. This will improve the readability of your content.
2) Choose the right visuals
People usually process visuals better than text, so it’s important that you incorporate the right images on your website – they should be relevant to your brand, products, and services. They should establish a vibe that reflects your business.
When deciding which images to include on your website, you should consider these aspects: purpose, tone, relevance, and uniqueness. Is the purpose of your image to sell your product? If so, incorporate a lifestyle image and show how it’s being used. Go for professional-looking, crisp and high-quality pictures and avoid ones that scream “stock photography.”
3) A strong call to action
When someone hits your homepage, what’s the one thing you want them to do? This is a critical element as your call to action should grasp potential customers. This is the part where you inspire your visitor to take action – whether it’s joining your newsletter, scheduling a free demo, downloading information, or purchasing a product or service. As a business, you’ll need to take a close look at your website to identify sections that could benefit from a call to action. When someone visits your home page, there should be no ambiguity about what they should do. Make sure that your message is short, direct, and easy to do.
In today’s digital world, having an online presence is critical to the success of a small business and takes a little more finesse to really grab the consumer’s attention. Improving your small business website doesn’t have to involve considerable costs or time. These small adjustments will have a great impact on user experience on your website and the impressions visitors will have of your brand and products. Great websites are almost always a work in progress, but by getting in the habit of making small, incremental changes, you’ll be able to create a smooth user experience.
Do you have other ideas on improving small business websites? Comment below!
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