The Millennial generation has gained a horrible reputation – they’re known for being rude, impatient, and lazy. However, this reputation shouldn’t stop your company from advertising to the younger generations, they’re actually important to your future success, and reaching them isn’t as easy as just using hashtags and emojis on Twitter.
One important thing to keep in mind is that the younger generations control social media, and have grown up with it. If your company does not have a presence on the social medias where Millennials feel most comfortable, you will fail to reach them. These consumers have a strong social media presence and have been known to make or break companies through their accounts. While it may seem like a daunting task to attempt to stride into their territory, if done right, you can build a strong and loyal consumer base.
The best sites to reach younger consumers are Facebook, Twitter, Instagram, and Tumblr. Already established companies on these sites have started to see great success with these different campaigns and gain acknowledgment through these platforms – free advertising.
The “entrepreneur” website gives five strategies on how to reach this generation without coming on too strong or landing on their bad side. First, be on their level – become familiar with the popular social media platforms. Second, be where they are at – Television ads are no longer as effective as they used to be, people are skipping past them. Now is the time to advertise on social media platforms. Next, do not assume – today’s youth are constantly consuming content and information from different areas, so their interests are constantly changing. Then, make good products – even if you reach Millennials flawlessly, you still need to keep up your end up the bargain by delivering great products, otherwise, you could face harsh reviews. Finally, do unto others – if you find yourself at a loss of how to reach young adults, think back to when you were their age, what did you look for in a brand?
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