Nobody can predict what the post-COVID-19 pandemic is going to look like, but one thing is for sure. Going forward, digital marketing strategies will be more important than ever as people spend more time online.
Businesses must find new opportunities for connecting with customers or they will be left behind. Here are 7 digital marketing strategies you can use to help your business get ready to move forward during and after the Corona crisis.
1. Segment Your Marketing Message
Before you send out a coronavirus-related message, keep in mind that you are communicating in an overly-messaged environment. So, you should segment the message to make sure it gets read.
Are you planning to launch a product, cancel an event, or offer a new service? Do you have important information about the delivery times and product inventory? Send that message to affected customers only. The pandemic isn’t a marketing trend. It is a crisis. And even though several companies are chiming in and using it for marketing, make sure your company maintains value and relevance in every communication.
Also, control the frequency of your marketing automation. Consider how often your customers would like to hear from you. If you cross the line, you might end up annoying people, causing them to unsubscribe. Your communications should inspire people to come to you, not push them away.
2. Be Available Online
Not only are more people online, but they are also online all the time now. Whether they are at home, walking around, in their car, or out shopping, they are always using their phone.
Search traffic has increased significantly since the coronavirus pandemic. It is expected to climb even further as people are glued to phones and computers looking for updates, entertainment, shopping deals, and ways to pass time.
Now is not the time to be hidden on the internet. Your business has to be available to virtually connect with your customers. Create digital marketing strategies that make your company easy to find. If you don’t know where to start, call us. We become your virtual digital marketing department and we take care of this for you.
3. Pay-Per-Click (PPC) Advertising is a Smart Move
Since more people are spending time in front of the screen, now is an excellent opportunity for businesses to use PPC advertising. This can quickly connect your business with customers. It can help to secure a competitive advantage.
Recently, PPC costs have decreased by 7% across all verticals. It is likely to keep decreasing for some time. This is great because it automatically reduces the amount of money an advertiser is paying for each click. This decreased cost will give your business a chance to scoop up some of the market shares.
4. Get Ready for the Bounce-Back Surge
Now let’s talk about search engine optimization (SEO). Consumer spending habits are going to stabilize when things start going back to normal. Knowing this, keep in mind that SEO is more of a long-term strategy. So, what you are doing with today’s digital marketing campaign is going to affect your organic search traffic months from now.
It is important to think about how you will approach your long-term digital marketing strategies. If you pause your SEO campaign to focus only on PPC, it could be detrimental to your potential revenue in a few months.
Get ready for the bounce back by preparing a solid SEO plan now. This way, organic search results will lean in your favor as the economy begins to stabilize.
5. Stay Ahead or Jump in Front of the Competitors
A great SEO plan helps your business increase organic traffic to your website. As you pass the competition, you also build your brand and gain consumer trust.
You want to be on the front page and in the top position of the search engine results pages (SERPs). When potential customers are searching for specific keywords, you are the business they call.
The way to do this is with strategic optimization strategies that are in constant motion. Climbing to the top of the SERP ladder is not a one-and-done kind of thing. You must keep optimizing your website and its content. If you don’t, you are going to lose ground in search results. Losing ground can cause a loss in revenue. So, keep feeding your SEO campaign to stay ahead or get in front of the competition.
6. Target High-Value Customers
While people are being advised to stay at home as much as possible, e-commerce sales are increasing. However, delays in manufacturing, low inventory, and delays in logistics are making it difficult to deliver products.
With this in mind, rather than making efforts to grab new customers, e-commerce marketers should concentrate on nurturing high-value customers. These are the ones who are going to stick around and continue to spend after the crisis.
Analyze your data and identify high-value customers. You can do this by checking the past behavior. Discover patterns for segmenting your audience. Then, you can predict the conversion rate for each segment. If you have this insight, you can customize your campaigns accordingly.
7. Finish Your Digital To-Do List
Your schedule may have freed up a little now that you don’t have to commute to the office or attend in-person meetings. This is the time to address items that have been neglected.
As a business, you need to look for ways to serve your customers as they are more connected to their devices. There are effective digital marketing strategies that can be done right now to help push your business into the future.
Will you be ready for the bounce-back surge? Book your free strategy session now and let’s talk about how No to the Quo can support your company as your virtual marketing department.
Digital Marketing N2Q Consulting