Within the last decade, blogging for digital marketing purposes has been a trend. Blogging went from a niche hobbyist content medium into a massive industry with more than 500 million active bloggers around the world. Top bloggers cultivate communities of millions of readers and often run lucrative businesses based around their blogs.
Blogging isn’t just a great way for people to connect, share passions and potentially earn some extra income, it’s also an effective digital marketing technique. At N2Q, we help many of our SEO clients develop content for their blogs to drive relevant traffic to their websites.
Blogging for Brand Awareness
How would you prefer to learn about a company? An ad on your Facebook feed or through an insightful article that was useful for you? According to the Content Marketing Institute more than 70% of consumers prefer content marketing through articles rather than ads. And we’re honestly surprised that statistic isn’t higher.
By discovering a brand through a blog post, potential customers already feel a stronger connection to it rather than if they saw it in an ad. Blogging not only promotes brand awareness, but it also establishes credibility.
Customers feel more confident in brands that are a voice of authority on their particular subject matter. A thorough, well-executed blog is a great way to establish that voice.
Google Likes Thorough Answers
Google wants users to obtain the best answers to their search questions. That’s why the majority of first page Google hits favor posts around 1,900 words (about 4 pages single spaced). The best SEO blog pieces cover a single topic in-depth.
When crafting your digital marketing strategy, think about what kinds of thorough pieces you can cover that are relevant to your business. For example, an electrician services business may write a few pieces about how electrical panels work or a guide on decoding electrician estimates. These are practical questions that a potential customer would likely pose to Google.
Use Keywords in Blog Posts
Don’t forget to use keywords in blog posts for SEO. Don’t litter your posts with keywords, but rather build some of your posts around top searches that are relevant to your business. Blogging is one of the best digital marketing tools to ramp up your SEO content.
How Frequently Should I Post?
Posting frequency depends on your priorities, bandwidth and what makes sense for your audience. We would recommend posting several times per month. Active pages garner more web traffic and keep your readers engaged.
According to a HubSpot study, companies with 16 or more monthly blog posts receive more traffic than companies with fewer blog posts. For small companies (1-10 employees) with 11 or more blog posts received twice as many website visitors than comparably sized companies with fewer posts.
The HubSpot study emphasizes that blogging is a powerful tool for companies. It can be easy to overlook blogging when forming the digital marketing strategy, but it’s essential. However, frequently writing high quality blog posts can take a lot of bandwidth.
Also, not everybody likes writing! If this is the case for you or your company, you may want to consider partnering with a freelance writer or working with a digital marketing company or a digital marketing agency that can create content.
Visual Blog Content
The internet is becoming increasingly image-driven. Make sure to include visual content such as photos and videos on your blog to accompany your written content. Just a few pro-tips for visual content:
- Use images that are easy to understand and are relevant to your content
- Images should be aesthetically pleasing
- Images and videos should be high resolution
- Use a DSLR camera if possible
- Vary your image formats; use photos, graphs, illustrations etc.
- Optimize for SEO using ALT tags
- Observe copyrights and cite sources for non-original photos or videos
Integrate your Blog with Social Media
One of the ways to integrate your digital marketing efforts is to link social media visual content to your blog. When you publish a new blog post, also post an Instagram or Facebook photo with a related caption and link to the blog post either embedded in the caption or in your bio.
This will drive even more traffic to your website but also allow you to engage with your audience through multiple mediums.
There isn’t a formula for blogging. That’s one of the beauties of the medium. It should offer an opportunity for your business to get creative and share your voice with your customers.
However, if you’re going to spend the time to create a blog you want it to support your digital marketing endeavors. That’s why incorporating some blogging best practices will pay dividends in getting more eyes on your site.
At N2Q we employ experts on web design, SEO and branding that help to create blueprints for marketing success. We begin the process by scheduling a complimentary strategy session. We listen to your story, your goals and decide together if we’re a good fit.
By partnering with a small business digital marketing agency, you can focus more on the core aspects of your business while reaping the benefits of a well-positioned digital marketing portfolio.
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