Digital marketing is a popular term that’s often spoken about by marketing experts. Ask three experts what it means, and you’ll get three different answers. That’s because digital marketing encompasses such a broad range of marketing methods. In a nutshell, digital marketing refers to any type of electronic marketing, and that includes online and offline methods.
Online Digital Marketing Channels
The fast-paced world of online marketing includes numerous digital channels, and each one requires a different kind of mastery in order to reap
the most benefits.
Social media marketing.
At any given time of the day, millions of consumers are checking their
social media accounts and many interact with companies who have active pages on platforms such as Facebook, Instagram, Pinterest and Twitter.
Email marketing continues to be a reliable way for businesses to reach customers. It works because customers sign up to receive information and marketing messages on a regular basis.
Articles and blog posts are useful in building credibility, which leads to consumer trust.
Pay-per-click ads (PPC)
When done right, PPC ads attract plenty of clicks to the advertiser’s website. Well-written headlines and successful keyword bidding is a must.
Search Engine Optimization (SEO)
Without a good SEO strategy, your website won’t get the traffic it needs to attract customers. Make sure your website is optimized with targeted keywords
and content that follows current search engine preferences.
An affiliate marketing program is an excellent way to leverage the efforts of others to get your products and services in front of thousands of potential buyers.
Offline Digital Marketing Channels
Old school digital marketing has been around for ages and is still a viable way to attract new customers. Once dominant, radio and TV promotion is quickly being overtaken by online methods.
This pioneering digital marketing channel is still going strong after decades of advancement and competition in the digital space. The popularity of digital radio and podcasting are keeping it relevant.
Traditional television ads are too general. Better targeting is needed in this area.
Picking up the phone and calling prospects is a tried and true way to find potential customers.
Text Message Marketing
Similar to email marketing, consumers consent to receiving targeted promotions via text message.
As you can see, there are numerous ways to incorporate digital marketing into your mix of advertising and promotion strategies. In order to get your marketing message in front of as many people as possible, tap into as many digital marketing channels as your budget allows.
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