How SEO Plays a Role in Web Design?

How SEO Plays a Role in Web Design?

When you try to improve the performance of a website, it is crucial to focus on various factors. To do better in search engine results pages, you should know that web design and SEO go hand in hand. Many people fail to realize this.

Your website must be designed well, or you risk the organic equity built. If you don’t know how to work on website design to make it SEO-friendly, you are at the right place.

Here you will learn about the elements where web design and SEO collaborate. Come let’s check how SEO plays a role in web design.

1. Mobile-Friendliness

Anyone who is even a tad familiar with web design or SEO already knows the importance of making a site mobile-friendly. If you have not yet done this, Your search rankings are suffering..

In 2015, Google listed mobile-friendliness as a ranking factor. In 2017, it introduced mobile-first indexing. So, it is easy to understand the importance Google places on mobile friendliness. However, several websites failed to catch on.

The number of people browsing on desktops declined over the years. The number of people looking for goods and services over mobile devices increases consistently..

Over half of the traffic to websites comes from mobile devices. If you don’t have a mobile-friendly website, you are losing out on a large number of users. When your site doesn’t load properly on a mobile device, it has a high bounce rate, sending bad signals to Google. Hence, your ranking might plummet.

2. Website Loading Speed

Is your website slow? Do you know what down the website?  One of the most important aspects of technical SEO is website speed, and the absence of it in many websites.

If you don’t rank well, your website could be too slow and users are bouncing rapidly.

Remember that page speed is a ranking signal. Hence, you should spend some time to speed up the site. You can optimize the images, allow browser caching, and eliminate unnecessary plugins.

You might believe your website loads quickly. However, what you don’t know is how long people are ready to wait. Ideally, the website loads in 2 seconds. In case it takes longer than 3-4 seconds, half of your visitors abandon it. So, website speed plays a significant role.

Apart from being important to the searchers, it is also important to Google. It can affect Google’s crawling ability. This might make it difficult for the pages or the website to rank well.

3. Easy-to-Read

In case you are working to improve your website’s search engine optimization, you spend a lot of time on content.

At times, web designers fail to realize the impact website design has on the content or its presentation. Poor website design makes it difficult for the users to read the content. Pages with blocks of content in odd places and too many hyperlinks that do not serve a purpose drives away website visitors.

So, if your users don’t get the information they want, what’s the point of the website?

The issue doesn’t always lie with the color. The text might be too small,  too big, or written in a font that is difficult to read.

So, design a website that makes it easier for the users to read its content.

4. Sitemaps

Web design helps Google with crawling.. One of the most important elements you can use is a sitemap. Your sitemap offers search engines a guide to all the content and pages on the website. So, you get a chance to tell the search engines the crucial pages on the site. This is important if you have a large or new website without external links.

Sitemaps also help users navigate the platform. If you have a new user on the platform, they can use the sitemap to get around it.

Good Website Design Helps in Gaining the Trust of the Users

Unlike the other SEO factors, you can’t measure the number of people who trust your website. Gaining the trust of your users is important for the business to be successful.

Users expect phenomenal performance from a website whenever they open a site. They look for something easy to navigate, clean, and promptly give the information they are looking for. These are the types of websites that appear to be more trustworthy. If a website looks outdated and old, it is difficult to use. A majority of prospective customers will leave with a bad impression and never come back, even if you offer what they want.

So, to make an impression, your website should look like you have put in the effort. Whenever your customers visit the home page, it is your chance to create an impression.

Final Words

When users visit a website, they should leave with something positive, and memorable. Your website design needs to be clean, clutter-free, and keep the users from leaving as soon as they land on the site. Using a mobile responsive design enables customers to visit the site even from their mobile device. This is basically how SEO plays a role in web design.

When SEO is used correctly for website design, it will generate great leads. That is what we also emphasize to our clients in line with our SEO and web design services deliverables. If you keep the above four factors in mind while designing your website, you will soon start to see a higher ranking that has been eluding you.



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