Video continues to get bigger and bigger. It’s gone from being a great way to pass the time on YouTube with funny cat videos to becoming a vital tool for businesses and marketers. As you focus on creating a website that helps you stand out from the crowd, you might be well served to consider incorporating video into your web design. Many sites already have videos embedded somewhere on pages of their sites, but we’re talking about actually building web design with video as a featured component. How do you do that effectively? Let’s take a look.
Make a Splash… Literally
First impressions are everything on the Internet. If your homepage is lacking punch, you’re already at a disadvantage for keeping people on your website. As Hubspot points out, you have less than 15 seconds to really grab your audience. You can do this with great web design and stunning imagery, but if you really want to take it to the next level, you might want to consider a splash page or hero image that features a video.
Video has long been a tactic heralded by marketers as an effective tool for engaging with your audience, especially on mobile, but it’s also a great way to present yourself aesthetically. An introductory video on your when users first land on the page is hard to ignore. But before you go ahead and just throw something on your homepage, you still have to consider what type of content you’re going to highlight.
Use a Video That Adds Value
To put it simply, if you’re not using a video that’s relevant to your site or valuable to your user, it’s going to be a waste. Just like any form of content on your website, a video needs to have a defined purpose. What does the video say about your company? How does it help users and potential customers understand your products and services? Video is certainly a great aesthetic choice for your website, but it is also a great tool for informing an audience.
Don’t Annoy Your Audience
Annoying someone is the easiest way to up your bounce rate. Obnoxious autoplay videos are the bane of many people on the Internet, mostly when you’re greeted with loud music or voices that you weren’t expecting. Make sure your video is done tastefully and purposefully. Create a video that works just as well muted as it does with sound. Doing this means you’ll be able to have a silent video looping on your site and giving the users to turn up the volume should they choose to.
Ready to give your website a video makeover? N2Q can help. Our web design team is always on the cutting edge of what’s next in web design. Drop us a line and we’ll discuss with you options for utilizing video in your web design and engaging with your customers in a whole new way.
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