NO TO THE QUO



Marketing Improvisation: Advertisers & the Super Bowl Blackout


How can you possibly be prepared for the lights to go out at the Super Bowl? Oreo did just that. After 34 minutes, the lights were restored to the Mercedes-Benz…
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Branding & Design Social Media



Postmodernity in Marketing


Marketing IS business. Everyone has an opinion about marketing, about what is the greatest ROI, what is the best new app, the best new SEO, the best way to create…
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Branding & Design



Why Your Business Needs a Facebook Page


I have been asked multiple times from business owners if they should create a Facebook page for their business. They see others are doing it, but whether it is a…
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Social Media



Social Media Strategy


Just yesterday someone asked me how I go about using social media with my website, Bargain Dealio. The website is designed as a free service to promote good deals online…
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Social Media



5 Ways to Clean Up Your Social Media Identity


There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as…
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Branding & Design Social Media