What Digital Marketing Companies Do?
You don’t have to be a marketing guru to make an impact on basic digital marketing. There are a lot of options for digital marketing methods even on a very limited budget but like anything else in business, a little investment can go a long way. Partnering with digital a digital marketing company will expand your reach and ultimately grow your business.
So what is digital marketing anyways? Put simply, it’s marketing over electronic devices or the internet. It’s a way to connect with customers in the way in which they spend most of their time; online. In this post, we’ll dive into some of the specific areas of expertise that digital marketing companies can help deliver.
Many people conflate digital marketing companies with SEO agencies. While SEO is one of the most important aspects of digital marketing, the full picture of digital marketing is much more comprehensive. Full-service digital marketing companies also typically offer social media marketing, advertising, and web design. Overall, digital marketing companies promote brand awareness and lead generation across all digital mediums for their clients.
The most essential functions of digital marketing companies perform are website creation and enhancement. A company’s website is the nucleus of its digital presence and all other efforts are ancillary to that. A website that is responsive, offers a great user experience (UX) and contains relevant content is the true foundation of effective digital marketing.
As a business owner, you shouldn’t be expected to know how to build an optimized website. That’s where partnering with a digital marketing company can really pay off in driving more leads into your pipeline.
Search engines aren’t as complicated as some may think. However, it’s a continual practice and partnering with a digital marketing company can ensure your search engine optimization (SEO) strategy remains competitive. Google and other search engines change their algorithms constantly. Maintaining a partnership with a digital marketing company ensures you stay abreast of those changes without losing focus on the core aspects of your business. At N2Q we commence SEO services with an initial assessment of your website and current competitive landscape. Then we put together a comprehensive SEO strategy that encompasses both technical and content enhancements.
Social media is omnipresent. It’s a no brainer that businesses need to be on it but excelling at it is a whole different ball game. There is no one-size-fits-all strategy for social media. The platforms you choose to focus on will depend on your target audience demographics. Growing social media following requires targeting advertising coupled with publishing relevant content that people want to consume.
Pay Per Click (PPC) Advertising
Pay Per Click ads or PPC, is a way to bring traffic to your website by paying a publisher (like Google) for each time your ad is clicked. Popular social media platforms also offer similar paid advertising opportunities like Facebook, LinkedIn, and Twitter. The goal of PPC advertising is to get the right people to your website at their point of search. Digital marketing companies couple PPC with SEO as a way to ensure your company receives the highest level visibility on search engines.
All digital marketing efforts should support and enable the overall branding strategy. Your company’s brand should tell your customers the story about who you are and why you’re different from your competitors. That’s why it’s so important to maintain consistency across all digital mediums when it comes to branding.
Digital marketing companies can help build branding strategies from the ground up by providing services such as logo design, tagline creation, key message crafting, establishing brand standards and more.
Overall, partnering with a digital marketing company allows you to take more ownership of your online presence and engage with more customers while affording more time to develop other key aspects of your business.