NO TO THE QUO




The Branding Process


When I came on staff at Christ Church Kirkland, one of the first things I wanted to establish was a consistent brand. A brand is a name, sign, symbol, slogan…
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Branding & Design




Asking the Right Questions


I have tried starting this blog article six times now. I am sitting on a plane, returning from Costa Rica, and have tried six times to figure out how to…
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Branding & Design




The Marketing Mix Explained


Anyone who takes an entry level marketing course will quickly discover the importance of the "4 P's." These four principles explain the core of marketing and how a company should…
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Branding & Design




Why Your Business Needs a Facebook Page


I have been asked multiple times from business owners if they should create a Facebook page for their business. They see others are doing it, but whether it is a…
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Social Media




Social Media Strategy


Just yesterday someone asked me how I go about using social media with my website, Bargain Dealio. The website is designed as a free service to promote good deals online…
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Social Media




What If Starbucks Marketed Like the Church?


In early 2009, I started researching what church marketing is all about. I wanted to know how one markets a church when there is not a product or service to…
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Branding & Design




10 Ways a Start-Up Can Use Social Media to Market Itself


10 Ways a Start-Up Can Use Social Media to Market Itself By Edward Boches “How can a start-up with a few employees and a tiny marketing budget get its name…
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Social Media




Facebook Case Study


It’s a rare moment when I see something being done online and instantly want to try it out for one of our clients. This however, is a great example of…
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Social Media




Why You Need A Mission Statement


You wanna start a business huh? Maybe a new social media campaign? Or maybe it's a new year and you got some resolutions you wanna see actually come to reality.…
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Branding & Design




3 Simple Ways to Rapidly Create Custom Facebook Landing Tabs


Unless you can get people to click your “Like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career. That’s because the vast majority of…
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Social Media