NO TO THE QUO



How Important is Marketing to Your Business?


Recently I really got into the new show Legion. For those who aren’t familiar, it’s a mind-bending show about a guy who thinks he’s crazy but actually has latent psychic…
READ MORE

Branding & Design



Finding & Engaging Your Target Market


Maybe this has happened to you. Imagine you’re having a lengthy chat on the phone. Maybe it’s with a loved one or maybe you’re trying to sort out important details…
READ MORE

Branding & Design



Warped Vinyl and Jargon Copy: The Case for Investing in Great Content


I’ve been collecting vinyl records for about 12 years now. That’s a lot of time spent flipping through bins, flipping over records, and flipping out whenever I find some ‘holy…
READ MORE

Branding & Design



Face in the Crowd: Building a Website That’s as Unique as Your Business


When we talk about marketing, we often talk about “getting noticed”. It’s all about having all eyes on you and your business, wooing your prospects so they’ll use your products…
READ MORE

Web Design



Outsmarting the Competition with Social Media


We’ve previously discussed how if you’re not using social media, you’re missing out on an amazing opportunity to connect with your audience and establish your brand. Now let’s take it…
READ MORE

Social Media



The Fallacy of Stock Websites


Maybe you’ve seen those mysterious commercials for Squarespace, featuring Jeff Daniels and John Malkovich, promising sleek websites at a low cost. In an increasingly web-focused world, it’s an alluring pitch.…
READ MORE

Web Design



How to Create a Website You’re Proud Of


Your website is the face of your business. Whether you’re an accountant or a plumber, it’s often the first impression you’ll get to make. Think about your own process when…
READ MORE

Web Design



How to Handle Google’s New Mobile Penalty


Have you ever pulled up a website on your phone only to have your screen completely filled by a pop-up ad? Or maybe you have this currently on your own…
READ MORE

SEO



How Sponsorship Can Strengthen Your Brand


Sponsorship marketing is defined as the financial or in-kind support of an activity in order to improve a company’s public image, attract new customers, increase profitability, and meet business goals.…
READ MORE

Branding & Design



Marketing Firm Versus DIY Marketing: Which Is More Beneficial?


  If you don’t put your brand there for customers and clients to find you, your business will suffer. That’s why marketing needs to be a priority. Once you’ve embraced…
READ MORE

Branding & Design