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Category: Branding & Design



Developing an Audience


It seems with each passing day, every company wants to have their own social media presence. Every company wants to have a place where their audience comes for information, engaging…
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Branding & Design Social Media



Postmodernity in Marketing


Marketing IS business. Everyone has an opinion about marketing, about what is the greatest ROI, what is the best new app, the best new SEO, the best way to create…
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Branding & Design



A Picture Is Worth a Thousand __________?


As humans, our visual sense is one of the strongest. We process everything about the world, through our eyes. Visual media is universal, crossing the boundaries of geography, culture, language,…
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Branding & Design Social Media Web Design



Know Your Audience – Know Your Channel: McDonalds Stories


McDonalds Social Media: McDStories In January, McDonalds launched a creative campaign to get organic Twitter interaction from happy customers by using the hashtag #McDstories. They wanted customers to tweet their…
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Branding & Design Social Media



Basic SEO Tips in Generating Web Traffic


What good is a website or a blog if no one comes to it? You can spend thousands of dollars in hiring a professional designer to create a beautiful website,…
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Branding & Design Social Media Web Design



The Value Proposition


While working at my last job, I was in charge of email communications that would be sent out to a large distribution list. The company sent out usually one to…
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Branding & Design



Why Design Hierarchy Really Matters


When potential clients come to your website, what do they find? Your site is usually the first interaction they have with you, but if your website is not properly designed,…
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Branding & Design Web Design



The Branding Process


When I came on staff at Christ Church Kirkland, one of the first things I wanted to establish was a consistent brand. A brand is a name, sign, symbol, slogan…
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Branding & Design



Asking the Right Questions


I have tried starting this blog article six times now. I am sitting on a plane, returning from Costa Rica, and have tried six times to figure out how to…
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Branding & Design



The Marketing Mix Explained


Anyone who takes an entry level marketing course will quickly discover the importance of the "4 P's." These four principles explain the core of marketing and how a company should…
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Branding & Design