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Category: Branding & Design



The Marketing Mix Explained


Anyone who takes an entry level marketing course will quickly discover the importance of the "4 P's." These four principles explain the core of marketing and how a company should…
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Branding & Design



What If Starbucks Marketed Like the Church?


In early 2009, I started researching what church marketing is all about. I wanted to know how one markets a church when there is not a product or service to…
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Branding & Design



Why You Need A Mission Statement


You wanna start a business huh? Maybe a new social media campaign? Or maybe it's a new year and you got some resolutions you wanna see actually come to reality.…
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Branding & Design



Where Do You Like It?


Skimming through hundreds of friend's Facebook statuses this week, I noticed a growing trend of females telling me where they like it. As I read statuses like "I like it…
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Branding & Design



5 Ways to Clean Up Your Social Media Identity


There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as…
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Branding & Design Social Media



The 4P’s of Church Marketing


If you take a college marketing class, one of the first things you will learn is the Four P's. Product, place, price, and promotion. Product is what you are selling.…
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Branding & Design