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Category: Branding & Design



Traditional Marketing: Why You Should Reconsider It


Fifteen years ago businesses didn’t have the luxury of online advertising and the ability to reach their target audience through search engines, display ads, social media or YouTube pre-roll. If…
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Branding & Design



Philosophy Check


Straight from the mind of Captain Obvious: to connect with your target demographic, you have to be in touch with what they want. This is especially true with millennials because…
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Branding & Design



Making Social Media Work For You


Who wouldn't want a free employee to help grow their brand's reach? I'm not talking about other human beings. Humans like to get paid. But there are tools that cost you nothing…
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Branding & Design Social Media



Social Media Strategy: Mapping It Out


“Where there is no vision, there is no hope.” George Washington Carver It sounds a bit dramatic related to social media, but it's true. If you don’t have a solid…
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Branding & Design Social Media



Your Story Is Everything


People are all about stories. Often the story behind something is more viewed and discussed than the “something” itself.  Take the music industry as an example. While record sales (the…
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Branding & Design Social Media



5 Ways Retail Businesses Can Connect with Customers Online


Do you have a retail business and you want to connect with your customers online? Building relationships with your fans or followers online can be a great way to fostering…
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Branding & Design



Did Video Kill the Radio Star?


Five Reasons to Consider Radio for Advertising With the popularity of internet radio apps like Spotify and Pandora or the launch of iTunes radio, many advertisers have been quick to…
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Branding & Design



Paper: The Next Generation of Facebook Mobile


Facebook recently launched its mobile newsreader, Paper (currently only available for iOs). Facebook says that it intends to see users enjoy their personalized newspaper through this mobile app. Paper has…
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Branding & Design Social Media



Preparing Retailers for the Holiday Crowds


Before the holiday crowds hit, your IT department should have performed tests on your website to ensure that the consumer shopping experience is going to be easy, smooth, and pleasant.…
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Branding & Design Web Design



Black Friday Shoppers: Go from Red to Black


Each year, retailers prepare for the holiday shopping season in order to attract the coveted holiday shoppers. Traditionally, the Black Friday shopping frenzy is the kickoff of the holiday shopping…
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Branding & Design