NO TO THE QUO



Five Social Media Cues From The Real World


It’s vital for you to be able to measure the results of your social media marketing and campaigns. While the need for numbers and metrics are vital, there are some…
READ MORE

Social Media



Your Social Media Life Made Easier


If you’re the social media manager and you are doing your job effectively, than you are likely not too bad at multi-tasking. It’s a job requirement. One of the most…
READ MORE

Social Media



The Doors Of Engagement


This isn’t a blog about taking the marriage plunge, or about Jim Morrison’s band. We’ll leave that to the marriage and rock ’n roll history experts. But it is about…
READ MORE

Social Media



Social Media Strategy: Mapping It Out


“Where there is no vision, there is no hope.” George Washington Carver It sounds a bit dramatic related to social media, but it's true. If you don’t have a solid…
READ MORE

Branding & Design Social Media



Social Media’s Front Row Seat at the #Grammys


Historically, Hollywood events have not been very successful at integrating real-time social media into their programs; that is until this year. If you didn’t watch the Grammys, not only was…
READ MORE

Social Media



Marketing Improvisation: Advertisers & the Super Bowl Blackout


How can you possibly be prepared for the lights to go out at the Super Bowl? Oreo did just that. After 34 minutes, the lights were restored to the Mercedes-Benz…
READ MORE

Branding & Design Social Media



Postmodernity in Marketing


Marketing IS business. Everyone has an opinion about marketing, about what is the greatest ROI, what is the best new app, the best new SEO, the best way to create…
READ MORE

Branding & Design



How Social Media Has Changed the Olympics


The 2012 Olympics have been dubbed the “Twitter Olympics” and this title seems quite accurate. There were more tweets in the opening ceremony than in all of the 2008 Bejing…
READ MORE

Social Media



RLO Training Recap *UPDATED*


This is a recap of the presentation I have to the RLO Training groups. This was on April 19th, at 9 am PST. For over two hours we covered what…
READ MORE

Social Media



Kony 2012 Social Media Case Study | Stats and Insights


Kony 2012 is a Social Media Case Study For the Masses March 6th, 2012, social media addicts and meme creators got their new explosion of fodder for their various channels…
READ MORE

Social Media